About

My Story

Loui left school at aged 16 & started his first small business teaching soccer. A tragic incident witnessing the death of a schoolfriend prompted him to chase his ambition, and he subsequently moved to New York & then Mexico city before the age of 21, returning home to launch his first subscription soccer school. A student events business, nightclubs & a recruitment company followed, before chronic fatigue & burn out in his mid-twenties forced him to drastically change his lifestyle.

After learning about a whole food, plant-based diet & the truth about food systems, Loui left his prior businesses behind & immersed himself in this space, seeking to inspire people to make healthier & more climate conscious choices. He opened the U.K’s largest plant-based restaurant, followed by further concepts & locations, & later becoming a partner in hospitality investment group Gamechangers investments.

Loui began speaking at events across the world, offering his perspective on plant-based entrepreneurship & wellness, being featured on CNN & BBC, as well as in press such as Forbes & The Telegraph.

During this period, Loui won the hospitality future marketer of the year award, topping the 30 under 30 list, and began to angel invest in plant-based food & wellness companies, joining the first round of funding for the likes of Dirtea & FYTA nutrition. He became of the CEO of Miami Foods in 2022 & launched PXB lifestyle, a plant-forward restaurant group, in Dubai in 2023, working on plant-based food at COP28.

Committed to promoting a plant-based diet & exploring his own performance potential, Loui began competing in ultra endurance running, completing multiple ultramarathons & recently running 7 ultramarathons in 7 days across the 7 Emirates of the UAE (350km), raising funds for the UNHCR Sudan refugee crisis.

Today Loui works with founders & entrepreneurs that are mission-aligned in a mentorship capacity. He also hosts the PXB podcast, which has featured guests including Dr Jane Goodall & James Wilks, alongside regular appearances on podcasts and at events.

A vision for the future

“We all have an important role to play in the future of our species. If we continue to view nature as something abstract & separate, we will move further away from living in symbiosis with this world and find we no longer have a place. Human health & planetary health are symbiotic; we cannot have individual health without clean air, water & soil, a balanced ecosystems & wildlife. How will we thrive in a toxic world?

Our current paradigm exists because we have operated thus far from fear. Our struggles are predicated upon the inability to make decisions beyond our time, choosing to posses & extract from this earth, rather than be a good custodian for the future. An economic system that prioritises growth by any means, driven by our pursuit of comfort & convenience, has not given sufficient consideration to its cost, both in terms of our individual health & that of our environment.

So how do we implement & create a more conscious world, that thrives in harmony with nature, as part of that rich & abundant ecosystem? We feel small, but our individual decisions are part of a much larger collective impact. We take ownership over the things that we can control, we start with ourselves by making choices through the lens of the our bodies & our planet as our home. We then go out into the world with compassion & be of service with these values.

Business is simply applying creative solutions to problems, in a way that’s beneficial to all stakeholders, at profit. We have many problems to solve, but must shift to consider our planet as a primary stakeholder. Businesses & entrepreneurs can drive change quickly, so it's up to us to help to create a more conscious way of life, as part of nature, to bring forward a new paradigm & a better life for all beings.”

Loui Blake, March 2024

Listen up.

Loui hosts the PXB podcast, which features leaders in the plant-based, wellness & sustainability spaces. Check out our recent episode with Dr Jane Goodall.