Entrepreneurship: Why you haven't invented uber.

Individual Vs. Idea.

We've all said it, or at least thought it. "That's such a simple idea, if only I would have thought of that!" Some may even of claimed to have had that very idea, but for lack for whatever excuse suits the day, failed the take action. Netflix, Deliveroo, Facebook. If only we would have had that perfect idea, we'd be in the founders shoes. I suggest to you, however, that the individual is more important than the idea. The famous Abraham Lincoln quote, when applied to this context, fits perfectly: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." 

If we apply our focus solely to the creation of radical ideas to change the world, and even do come up with something genuinely valuable at such a scale to make us into the next Steve jobs, the chances are when we do we won't be the person capable of execution. The vehicle, so to speak, is even more important than the idea. It's the same reason many millionaires have gone to broke and back again, those people that always seem to create a way to make things happen. The time investment is in the individual, who, in turn, becomes the right vehicle & in discovering a solution to a problem, executes on that idea. If we take most successful business owners, many would tell you they find themselves surprised in the business they are in. If asked 5, 10, maybe 15 years ago, they would be adamant upon their success, but unable to identify in exactly what arena.



We have to understand what businesses is; providing a solution to a problem, at a profit, in a way that exchanges at least equal if not more value. The assumption is rife that the value is in the idea, or limited to those who have an existing business or investment, but it couldn't be further from the truth. Blockbuster existed before Netflix. Is anybody Blockbuster & chilling today? No, because Blockbuster no longer exists. It failed to innovate and meet the needs of today's market. Marc Randolph & Reed Hastings (Netflix founders) were far less qualified than the bosses at Blockbuster to launch an online platform such as Netflix, but they took action on the idea. In today's world any half decent, and even some seemingly awful ideas, have access to funding. It's because it's the individuals behind the idea that make it relevant & effective. 

Now, I'm not suggesting because someone has made themselves into a effective leader, or into a person that understands the needs of people today, that ideas will fall into their lap. But in being the right person, invariably they will come across problems in their daily life that are applicable to others & with the correct mindset, conceive of creative solutions to those problems, whether it's in their chosen industry or otherwise. Investing time in oneself pays a residual dividend. Spending all of our time on creating ideas develops many avenues but little depth of knowledge in ourselves. Time with mentors, reading, at seminars, listening to podcasts, in mastermind groups, working with people & toward goals can help to develop the mentality that, when the idea comes, can execute on that idea & turn it into something tangible. 


In retrospect, great ideas are simple, scalable and time-sensitive, meaning they're applicable to widespread technological capabilities or those that are are forthcoming. Those who have conceptualised such ideas, have often stumbled across them but either consciously developed or possessed the necessary mentality and practical application to develop their ideas into reality. In the study of these people, and the common characteristics they share, we can develop ourselves so that when the idea strikes, we're well positioned to execute and create one of our own.